The Crashing Flywheels
Why Marketing is so hard… Many decades ago, Kotler defined what we still consider today as the definition of marketing. It was based on...
Ep. 4: Even More Communication
Our fourth podcast is still on the topic of communication. We talk about action, pitching, emotional story elements, how your memory...
Ep. 3: More Communication
Our third podcast continues on the topic communication. We talk about pattern breaks, telesales people, driving to work, why we don't say...
Ep. 2: Communication
Our second podcast already, where we'll be discussing communication. This is a huge topic, so this will be the first in a series of...
It's done...
With these words – which are now engraved in the common memory – presenter Erik Van Looy ended every episode of the immensely popular TV...
Ep. 1: Who are we?
In our very first episode of the podcast series 'The Backstage Sessions' we'll introduce ourselves while we talk about mindset and how...
The destination or the trip?
The challenge I am very intrigued by how professional sales people sometimes feel reluctant to talk about solutions, because they feel...
The destination or the trip
The challenge I am very intrigued by how professional sales people sometimes feel reluctant to talk about solutions, because they feel...
The power of empowering questions
My son comes home from school and I ask: "So, how was your day?" "Pretty boring, as usual", he answers and sighs. A little later, we are...
The power of empowering questions
My son comes home from school and I ask: "So, how was your day?" "Pretty boring, as usual", he answers and sighs. A little later, we are...
